Yes, it's for real. At first glance it may seem silly to have a Bluetooth toothbrush, but maybe a little accountability is what we all need to improve our hygiene habits! Check it out below.
From heart monitors to cooking thermometers, almost any piece of tech seems to be equipped with Bluetooth and an accompanying smartphone app these days. Now it looks like even the simplest of items can get their own high-tech upgrade, as evidenced by Beam Technologies' upcoming Bluetooth-enabled toothbrush. The Beam Brush will monitor a person's dental hygiene using sensors that sync with an app, which will then track that data and offer incentives to improve their brushing habits.
It may seem odd to equip something as simple as a toothbrush with Bluetooth features, but when the average person spends only 46 seconds out of the dentist-recommended two minutes brushing their teeth, a little technology might go a long way. Sensors in the Beam Brush are activated by contact with the mouth, which syncs with a timer in the app to time how long a user actually spends brushing their teeth. The app will also track this over a period of time, so people can share the results with their dentist and see if they need to improve their habits.
Later versions of the app will detect how long a person scrubs different areas of their mouth as well, and play music while they brush. Beam Technologies is also planning to add some social elements and game-like achievements to reward users for their good dental habits. It should be a useful tool in particular for parents who want to make sure their children are brushing their teeth correctly.
The Beam Brush will hit store shelves in early March, with the base costing US$50 and replacement brush heads costing $3.